OUTSOURCED CMO

Expertise on speed dial.

Why hire a full time CMO when you can dial up or down strategic advice and execution support, as and when you need it? 

Outsourced CMO

No Firm is too small for top tier expertise on tap. 

When considering an approach to many firm’s marketing and business development activities, plans are often limited to last year’s programme with some updates for the new year. 

However, constant changes and innovations within the legal industry, an increasingly competitive landscape as well as a sharp evolution of client buyer behaviour means that last year’s plans are just not going to cut it. 

Don’t be limited by ‘what you don’t know’ and ensure you are able to really move the dial without the overhead of a fulltime senior resource or multiple technical experts per project. Dial up as you need guidance or support and have a direct line to expertise as you need it. 

Process

DOn’t limit your firm’s success

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CMO Health check

Kim will work with you and your partners or leadership team to establish the areas of opportunity or challenges for your practice. 

This initial CMO Health Check is a valuable way to understand your market position, quick wins or solutions as well as areas of investment leading to important return on that investment.  

Roadmap planning

At this stage, Kim will work on a roadmap and action plan to capitalise on opportunities or mitigate risks to your profile, client base or revenue stream.

As part of this process, assessment of internal resources, marketing budget and time investment of partners and leadership will be considered.

Fundamental to success of any roadmap or plan is commitment from your own internal team. 

Implementation

 Leveraging an extensive network of specialists, or working directly with inhouse marketing or your admin team, Kim can support intensive project management and implementation or ongoing regular check-ins.

From branding, tender preparation, social media strategy or key client negotiations, Kim will deliver pragmatic and practical advice that resonates with lawyers and partners alike.

Testimonial

“Kim has incredible insight into how law firms have developed BD and Marketing capabilities.

Legal Industry Leader and Podcast Host

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